On the morning of April 8th, the first quarter market conference of the group in 2023 was held online. Chairman Jian Shixin, Executive Vice President Gai Shu'e, General Managers of Marketing and Operations in various regions, and Deputy Managers and above of Marketing and Customer Service Departments in various regions attended the conference together.

At the meeting, the general managers of various regional markets reported on the market development situation in the first quarter of 2023 and the market development plan for the second quarter. In the first quarter, there were achievements and highlights in the market work of various regions, but there were also shortcomings and lessons learned. The market development performance still has a certain gap from the target. The leader carefully listened to the report and provided comments.

1、 Effective communication and shared responsibility

The communication between the supply chain market and the operations department is disconnected. For the orders received, marketing personnel must follow up synchronously, communicate effectively with the operations department, jointly study and analyze, serve customers well, and maintain customers well. At the same time, it is necessary to comprehensively review the problems that exist in the bidding process and outsourcing services. Only by identifying the root cause and sharing responsibility can we ensure that the food orders have both quantity and quality.

2、 Facing difficulties and coping with breakthroughs

In the process of market development, every enterprise will encounter various difficulties and problems. Complaining is useless in the face of difficulties. Market personnel should elevate their thinking, face problems and difficulties head-on, respond in advance, find ways to avoid risks, and make every effort to achieve market breakthroughs. Difficulties should never be used as a reason to hinder the achievement of market goals.

3、 Subjective efforts to strengthen the foundation

Market bidding ultimately focuses on strength, and cannot simply rely on external assistance. Only by exerting subjective efforts, ensuring that the basic work is meticulous and compliant, and understanding the various factors that affect the winning bid, can mistakes be avoided. At present, the group has become a leading enterprise in the group meal industry, and every move is highly anticipated. The more at this time, the more important it is to maintain strategic determination and a clear mind, solidly do a good job in internal strength, and never fight unprepared battles!

4、 Single customer, go deep and thorough

Market development requires not only penetrating a single region, but also penetrating a single customer. Market personnel must deeply tap into the market potential within the system and upstream and downstream of old customers, and new markets derived from old customers can break through geographical limitations. At the same time, we must provide good service to our existing old customers, make them more identify with and trust Jianliyuan, and truly use our strength to endorse the company.

At the meeting, the recommended director made a concluding speech, focusing on three aspects to put forward requirements for market work：

One is to change the mindset and focus on advantageous customers.Market personnel must change their development mindset, learn to allocate time reasonably, and focus their main energy on areas with stable demand and market potential such as schools, hospitals, central and state-owned enterprises, and government agencies. They should focus on large and high-quality projects, and not blindly pursue them.

The second is to proactively visit and improve the quality of development.Premier Li Qiang said, 'Sitting in the office, we encounter problems, but going down to research, we see solutions.'. Market personnel must go out, actively integrate resources, visit customers, and not passively wait for customers. No pie will fall from the sky. Only by steadfastly working towards established goals can we overcome major and high-quality customers, and improve the quality of market development.

The third is to build a team and strengthen business capabilities.The construction of market teams in some regions has not improved for many years. As a market leader, without capable assistants and a strong team, how can we effectively carry out our work? Each major regional market must further strengthen external recruitment and internal training efforts, and enhance and improve team building.

The recommended director stated that there is no failure or success without reason. In the increasingly fierce competition of the group meal market, only by putting effort into every aspect can we successfully develop new customers and expand new markets. The battle for the second quarter of 2023 has begun, and market personnel must view difficulties and problems with the correct mindset, devote themselves to market development work with a sense of urgency, actively strive for progress, bravely move forward, and vigorously explore new market situations!

Beijing Regional Conference Site

Shandong Regional Conference Site