On July 30th, the Group's 2023 semi annual summary meeting and second half work deployment meeting were held in Qingdao. More than 100 people attended the meeting, including Chairman Jian Shixin, Executive Vice President Gai Shu'e, General Managers of Operations and Marketing in various regions, heads of various centers, regional managers in various regions, functional department managers and deputy managers in Beijing and Shandong.

       On July 30th, the Group's 2023 semi annual summary meeting and second half work deployment meeting were held in Qingdao. More than 100 people attended the meeting, including Chairman Jian Shixin, Executive Vice President Gai Shu'e, General Managers of Operations and Marketing in various regions, heads of various centers, regional managers in various regions, functional department managers and deputy managers in Beijing and Shandong.

       1、 Be brave to take responsibility and dare to wield the sword

       The size of the group is getting larger and it is very dangerous if the management layers are weakened. Some projects have very obvious problems, and project managers do not try their best to stop them. Instead, they hit the tiger's eye, let the problems exist, and harm the interests of the company. Such managers lack a sense of responsibility and overall awareness. The company's requirements for managers cannot remain at the level of moral constraints, and the regional level must strictly demand project managers to keep a close eye on their assigned work. No one can easily do their job well. All work is achieved through practical efforts and constant collisions, and experience is gained through hard work. As an operations manager, one must strategize in their position.

       2、 Reject excuses and take the initiative to act

       At present, the overall environment is not good, and the production capacity of some major customers has decreased, which has indeed had a certain impact on the company's market and operational work, but this is by no means the reason that hinders our progress. The marketing department must not use environmental issues as an excuse for not being able to secure orders, or as an excuse for not achieving goals or self justification; The operations department must not use the pressure passed on to us by customers as a hindrance to progress, let alone use customers as an excuse to make excuses for poor restaurant management. We should put aside the pressure exerted by customers, actively strive for progress, take initiative, seek and expand our living space, and steadfastly achieve our established goals.

       3、 Stay awake and cultivate diligently

       The most taboo thing for management is self paralysis, blind optimism, lack of thorough analysis of existing problems, lack of precise grasp of customer relationships, and lack of keen insight into potential crises. Only by conducting extensive surveys, research, and analysis can we have a clear understanding of the current situation. The winning rate of the market and operational satisfaction are both accumulated through workload. Our work must not be limited to past experience and knowledge, especially in market work. We must constantly cultivate the market, while maintaining a high level of vigilance and sensitive ears and eyes to ensure timely receipt of first-hand market bidding information.

       4、 Clear direction, give your all

       The daily report feedback from the marketing department is unsatisfactory, disorganized, and lacks a main line, reflecting that some of our marketing personnel lack strong planning and systematicity in their work. Market personnel should follow the plan and respond hastily if there is no direction for precise or large customers; If one only adopts a lucky and trial and error attitude, without sufficient preparation and confidence in winning, it is impossible to win the bid. After years of refinement, the market work still remains at this level, indicating that we have not made any progress at all. Each major region must arrange bidding notices on a daily basis, bid more, train more troops, and spare no effort to accumulate target customers.

       The chairman made a concluding speech at the end of the meeting. The recommended director pointed out that through the data reported by the management center and the marketing departments of various regions, it can be seen that the situation is not optimistic. However, we need to recognize that group meals are a domestic demand, a necessity, and have little to do with the international situation. The key is that we have not done it well ourselves. The recommended director emphasized four requirements:One must maintain passion and drive.In recent years, domestic peers have developed rapidly, and the customer base is certain. Industry competition is bound to intensify, and we need to have a sense of crisis. Each major regional market cannot blindly rely on old capital. Market personnel must actively go out, be passionate, and engage in game fighting in order to have the possibility of negotiating large and high-quality customers.Secondly, it is necessary to increase the development efforts of the school market.The company has undertaken many projects for government agencies, central enterprises, state-owned enterprises, military forces, and hospitals, but has yet to make substantial progress in the school market. Each major regional market bears an inescapable responsibility and must focus on increasing the development of the school market, showcasing and utilizing our comprehensive advantages, and achieving breakthroughs in the school market.Thirdly, it is necessary to quickly build a team.This is a perennial issue, and team building in the marketing departments of various regions is still a weak link. Don't always rely on the company to recruit people, the market must rely on connections to find, hire, cultivate, and retain talent, and build a strong team.Fourthly, it is necessary to enhance customer stickiness.The marketing department must firmly grasp old and large customers, and make more contacts and follow ups; The operations department should prioritize innovation and always ensure that customers don't see enough or eat enough. Only by continuously enhancing customer satisfaction and gaining customer recognition can we retain customers. For problematic and loss making projects, the recommended director emphasized the need to analyze them one by one, identify the reasons, come up with countermeasures, reverse the situation, and ensure the healthy and benign operation of the group.

       The recommending director also focuses on assigning tasks to the overall market of each major region, quantifying the overall work content of the market, and personally providing guidance on the process of visiting customers by the market manager. The recommended director stated that future group meals will become increasingly difficult to prepare, but we should be full of confidence. We have served the highest end customers in various industries, with our own ecological farms, cold chain logistics distribution centers, and central kitchen prefabricated vegetable factories. We have many resources and a good brand that cannot be broken. I hope all personnel can face the problem directly, take responsibility, ride the wind and waves, move forward bravely, and make every effort to ensure the achievement of the 2023 target, contributing to the creation of a new situation in China's group meal supply chain with strong energy!