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From June 12th to 14th, the 5th China Group Meal Brand Conference, sponsored by the China Hotel Association, was grandly held in the West Coast New Area of Qingdao. The Chairman of the Group, Jian Shixin, was invited to attend.
The conference, with the theme of "Brand Group Meal Quality Improvement and Expansion", gathered nearly 400 guests including well-known experts and scholars, founders of top group meal enterprises in China, representatives of local industry associations, and entrepreneurs in the catering industry chain to forecast the trend of group meals, share hot topics such as industry growth and brand empowerment, and provide strong impetus for promoting the high-quality development of the group meal industry.
The conference lasts for 3 days and includes closed door council meetings, brand conferences, industry authoritative releases, group meal supply chain boutique exhibitions, high-end brand ecology docking and tasting events, visits and inspections, etc. Its influence radiates the entire industry chain of group meals, with strong industrial aggregation power and national influence.
Based on the actual operation of the enterprise, the recommended directors will focus on sharing from three aspects:
One is to adhere to innovative business models. Jianliyuan is the earliest enterprise in the industry to introduce the food court model into group meals. The company has been constantly innovating its business model, enriching its service content, expanding its service scope, and insisting on bringing customers a lasting sense of freshness, always making sure that customers don't have enough to see or eat.
The second is to build a cold chain logistics system for all categories of food ingredients. Given the backwardness of the domestic food supply chain, Jianliyuan has been laying out its supply chain in Beijing since 2016, and gradually building ecological farms, cold chain logistics distribution centers, and central kitchen pre made vegetable factories in Qingdao since 2020. It strives to achieve closed-loop management from the source to the dining table, promote the integration of the tertiary industry, and bring safer, more reassuring, and high-quality food to customers.
Thirdly, we will increase the construction of information technology. Jianliyuan has no upper limit on its investment in information technology, and insists on using information technology thinking to lead the upgrading of all management and service behaviors of the company, pursuing precise control and personalized services.
The recommended director stated that "being a conscientious enterprise and selling reliable food" is the core value of Jianliyuan, and we will strive to practice it throughout.
2、 Honorary Awards
At the conference, Jianliyuan and its subsidiary Gu Xiangyuan Company were awarded the certificate of "Member Unit of China Hotel Association Group Meal Professional Committee".
At the same time, the conference released the "2024 Quality Canteen Report" and "2024 Quality Canteen Selected Case Collection" on site, which conducted in-depth analysis of the brand projects of group meal enterprises, extracted and promoted advanced industry experience, and helped the industry develop with high quality.
The two canteens under the group, Qinghe Jianliyuan Canteen of China Electric Power Research Institute and No.1 Jianliyuan Canteen of China Unicom Headquarters, have shown outstanding performance in five dimensions: business management, quality management, product management, environmental management, and digital management. They have been selected for the "2024 Quality Canteen Selected Case Collection" and "2024 Quality Canteen Case Collection" respectively.
3、 Visit and inspect
On June 14th, nearly 70 attending representatives visited and inspected the group's ecological farm, cold chain logistics distribution center, and central kitchen prefabricated vegetable factory located on the west coast of Qingdao. The relevant staff warmly received it.
Visit and inspect ecological farms
Visit and inspect the cold chain logistics distribution center、Central Kitchen Prefabricated Vegetable Factory
At the ecological farm, the staff first gave a brief introduction to Jianliyuan Group and the ecological farm, and then led everyone to inspect the nursery and vegetable planting sheds of the ecological farm. The staff provided a detailed introduction to the modern agricultural facilities used on the farm, such as fully automatic seeders and sprinkler systems, and carefully prepared the farm's existing fresh fruits and vegetables, inviting visitors to taste them.
Staff explain the modern agricultural facilities inside the nursery
Visitors took photos inside the vegetable greenhouse one after another
The visitors showed a strong interest in the seedling cultivation and various fruits and vegetables of the ecological farm, and highly affirmed the green and intelligent planting mode of the ecological farm. During the tasting process, everyone unanimously agreed that the fruits and vegetables on the farm have a good taste and appearance, with a taste reminiscent of childhood. Some visitors also communicated on-site about future procurement cooperation matters.
Visitors can taste fruits and vegetables on site
Subsequently, the visitors went to the Jianliyuan Cold Chain Logistics Distribution Center and the Central Kitchen Prefabricated Vegetable Factory. The staff first introduced the overall situation of the project and related construction indicators. Then, they led everyone into the logistics warehouse for a tour, explaining the situation of Jianliyuan's supply chain business and related execution standards. Finally, they introduced the construction progress and significance of the Central Kitchen Prefabricated Vegetable Factory to everyone.
The staff introduces the overall situation of the project
The staff explained the intelligent large screen in the warehouse
Large screen displays real-time purchase orders, real-time monitoring of park and warehouse areas, vehicle GPS monitoring and other information
Staff introduces the ingredient testing work of Jianliyuan
Visit the food delivery area of the logistics warehouse
Visit the interior of the logistics warehouse
From ecological farms to cold chain logistics distribution centers, and then to central kitchen prefabricated vegetable factories, the group's layout in the upstream of the supply chain and the standardized, high-quality, and intelligent management demonstrated in various projects have left a deep impression on visitors. Everyone highly recognizes the group's promotion of the integration of the tertiary industry, achieving closed-loop management from the source to the dining table, and creating a development model of the entire industry ecological chain.
As a leading enterprise in Chinese group meals, in the future, the group will continue to increase its layout in information technology and supply chain, adhere to technology empowerment, actively build cold chain logistics for all categories of ingredients, fully promote the integrated development model of the tertiary industry, continuously enhance the core competitiveness of the enterprise, ensure strong resilience and vitality in the new economic cycle, write excellent answers in the new era, and contribute to promoting the high-quality development of Chinese group meals!
